If you want to convince people to spend money on your brand, it helps to reach people who have money to spend.
The whole point of advertising is to reach people who have money to spend on your brand, right? Heavy listeners of radio are more than twice as likely—yep, we said twice as likely—to have full time jobs as heavy TV watchers. It makes perfect sense: they’re busy, they’re running around and doing things—all while listening to radio—instead of just planted on the couch. If you want to reach people with money to spend, they’re out there—and they’re listening.Read More