When people are more interested in something, they’re more likely to pay attention.
It’s one of the toughest challenges in marketing: getting people to pay attention. Radio makes that a lot easier. Heavy radio listeners love their radio time because it’s a comforting habit, a ritual, a companion. They’re engaged and listening. Research shows that they’re more likely to pay more attention to radio ads than ads in just about any other medium. It’s why radio delivers such strong R.O.I. compared to other choices. Hard to believe? We’ll send you the research.Read More