If you want to have people talking about you, reach the people who do a lot of talking.
People who listen to radio a lot are an interesting group — because they’re an interested group. They listen because they like to feel connected — to station personalities, to what’s new around town —and that means they also talk about brands with their friends.
They’re more likely to own smartphones and they’re very active online. They’re listening and paying attention. And if they’re paying attention, that means they’re ready for what you have to say.Read More