• Obvious Insight #24:

    If you want to have people talking about you, reach the people who do a lot of talking.

    People who listen to radio a lot are an interesting group — because they’re an interested group. They listen because they like to feel connected — to station personalities, to what’s new around town —and that means they also talk about brands with their friends.

    They’re more likely to own smartphones and they’re very active online. They’re listening and paying attention. And if they’re paying attention, that means they’re ready for what you have to say.

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  • Obvious Insight #5:

    As a general rule, most people prefer being entertained to being bored. It’s what radio does better than any other medium. It connects on a personal—and real—level. It keeps people company and entertains them throughout their day. Listeners think of their favorite on-air personalities as…

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  • Obvious insight #34

    People who have jobs have more money to spend than people who don’t have jobs. (Well, we told you they were obvious insights.)

    Radio listeners are a busy bunch. That’s why they love radio—it’s a companion that carries them through their day. They’re active, not passive: heavy radio listeners are much more likely to be employed than heavy TV watchers…across a wider range of occupations. And they’re connected: they’re also much more likely to have smartphones. They have money to spend, and they’re listening.

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  • Obvious Insight #12:

    A really good time to sell somebody something is when they’re ready to buy something. Everybody’s busy these days, and more and more of us are making shopping trips on the way to and from work, and during lunch breaks. Radio’s the perfect way to…

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  • Obvious insight #19

    Higher income people ($100K-plus) prefer radio listening over TV watching. Which is probably because they have stuff to do.

    High income people tend to be highly active people. They’re out running around, getting stuff done, being busy. That’s one reason why radio is such a constant, trusted companion. It keeps them informed and entertained wherever they go.

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  • Obvious Insight #9:

    The best word-of-mouth advertising starts at the ears.

    People who listen to radio do a lot more than just listen. They talk more about brands with their friends. Research shows that heavy radio listeners talk more about advertised brands and wield more influence among their social circle — both

    in-person and online — than heavy users of TV and the Internet. So if you want people talking about your brand, they’re listening — on their favorite radio stations.

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  • Obvious Insight #17:

    It’s easier to get somebody to listen to you if they like you. When you want people to pay attention to your advertising message, it sure does help if they like you. That’s why radio works so hard and so well. When people were asked…

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  • Obvious Insight #14:

    A really good time to talk to somebody about a new car is when they’re driving around in their car. Seems pretty obvious, doesn’t it? When people are driving around, they’re listening to the radio because it’s a valuable companion. It’s more than news and…

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  • Obvious Insight #15:

    People don’t want to feel alone in their cars, even when they’re alone in their cars. Next time you’re driving, look around you. Notice how many cars have just one person in them? But those people aren’t alone. They’ve got a companion in their favorite…

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  • Obvious Insight #18:

    When people are more interested in something, they’re more likely to pay attention.

    It’s one of the toughest challenges in marketing: getting people to pay attention. Radio makes that a lot easier. Heavy radio listeners love their radio time because it’s a comforting habit, a ritual, a companion. They’re engaged and listening. Research shows that they’re more likely to pay more attention to radio ads than ads in just about any other medium. It’s why radio delivers such strong R.O.I. compared to other choices. Hard to believe? We’ll send you the research.

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  • Obvious Insight #7:

    People listen to radio because it makes them feel good. Obvious Insight #7A: People like feeling good. Call it the “radio effect” if you want. It’s a real thing. Listening to the radio puts people in a good mood. And when they’re in a good…

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  • Obvious Insight #3:

    People tend to buy things from people they like. Radio keeps people engaged because radio keeps people company. And we’re not just saying it—listeners are. They say radio keeps them company and helps them have a good time more than TV or the Internet does….

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  • Obvious insight #28

    If you want to convince people to spend money on your brand, it helps to reach people who have money to spend.

    The whole point of advertising is to reach people who have money to spend on your brand, right? Heavy listeners of radio are more than twice as likely—yep, we said twice as likely—to have full time jobs as heavy TV watchers. It makes perfect sense: they’re busy, they’re running around and doing things—all while listening to radio—instead of just planted on the couch. If you want to reach people with money to spend, they’re out there—and they’re listening.

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Industry News

Community Cuts

Can Diego with FM 94/9

Woods was at Dave & Buster’s in Mission Valley for 28 1/2 hours inside a Big Box Storage unit collecting food for donation to the San Diego Food Bank and giving listeners chances to win a bunch of prizes including a Grand Prize of $500 Visa Giftcard…

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