• Obvious Insight #3:

    People tend to buy things from people they like. Radio keeps people engaged because radio keeps people company. And we’re not just saying it—listeners are. They say radio keeps them company and helps them have a good time more than TV or the Internet does….

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  • Obvious Insight #7:

    People listen to radio because it makes them feel good. Obvious Insight #7A: People like feeling good. Call it the “radio effect” if you want. It’s a real thing. Listening to the radio puts people in a good mood. And when they’re in a good…

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  • Obvious Insight #5:

    As a general rule, most people prefer being entertained to being bored. It’s what radio does better than any other medium. It connects on a personal—and real—level. It keeps people company and entertains them throughout their day. Listeners think of their favorite on-air personalities as…

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  • Obvious Insight #12:

    A really good time to sell somebody something is when they’re ready to buy something. Everybody’s busy these days, and more and more of us are making shopping trips on the way to and from work, and during lunch breaks. Radio’s the perfect way to…

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Industry News

Community Cuts

Finish Chelsea’s Run

Little Tommy of KyXy 96.5 hosted Finish Chelsea’s Run on Saturday, March 1, from 7a-noon at Balboa Park.  Despite downpours through the early morning, the sun was shining bright when the runners and walkers hit the pavement on 6th Avenue.  Participants taking the course at…

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