Fueled by major increases in spending from Allstate, State Farm and Wawanesa as well as Progressive, a newcomer to radio, the insurance category jumped to the top ten list of advertiser categories in 2011 in San Diego Radio. These brands joined Geico, one of the radio industry's largest advertisers.
Check out this article that ran early in 2011 in Ad Age setting the stage...Why Allstate Wants Creatives to Give Radio Another Look
And an inteview with Allstate's Lisa Cochrane from Radio Ink...Allstate in Good Hands with Radio
Tags: radio advertising