But Nielsen exec says online video will play increasing role in media choices
John Eggerton -- Broadcasting & Cable, 4/23/2012
Nielsen Vice Chairman Susan Whiting plans to tell the Senate Commerce Committee Tuesday, April 24, that while video consumers increasingly are watching video on the best screen available, on more devices and at more locations, the vast majority of that anytime, anywhere consumption (91%) is still on traditional TV in real time.
And while tablets and smart phones have fueled an explosion in digital access to video, there are still are record number of TV sets in American homes.
Whiting's written testimony, a copy of which was obtained by B&C/Multi, is based on Nielsen's latest State of the Media: Digital consumer Report.