Forget the “likes”…


While 75 percent said they had “liked” a profit or non-profit organization on Facebook, 69 percent said that once they “liked” the organization they rarely or never returned to the fan page, according to a new survey from a group of professors. Only 15 percent of the respondents said they visited organizations’ fan pages weekly. “It’s clear that the 18-29-year-olds are not as invested in an organization as the organization may think they are when they click the ‘like’ button or click ‘follow,’” said Dr. Tina McCorkindale, an assistant professor in Appalachian State University’s Department of Communication and a rising social media expert.

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Broadcast Radio Listening Increases Reach to 243 Million Listeners Per Week Digital Listening Incremental to Broadcast; Accounts For 7.6% Of All Listening
The claim that listeners are highly engaged with radio is reinforced loud and clear in a new cross-media engagement study conducted by Nielsen. Radio tied for second across an aggregate of 11 different metrics of engagement in the study, commissioned by the Newspaper Association Of America.
U.S. digital TV users are climbing faster than expected. The number of U.S. digital TV users -- those who view at least one TV show per month via the Internet -- will climb 37% in four years to 145 million in 2017, from 106 million in 2012.
BIA Kelsey sees online ad revenues for platforms associated with broadcast radio stations and groups increasing from $491 million in 2012 to around $600 million in 2013, for an annual growth rate of approximately 22%.
A new study says about a third (36%) of all worldwide recorded TV content is never watched. In the U.S. that number is higher -- 41%, per Motorola Mobility's annual media survey.
Like so many Sir Galahads on the quest for the Holy Grail, businesspeople continue to search with near-religious ardor for "the perfect ad campaign." And many, when they have found it, learn that it's not enough. One of the greatest myths in marketing is the belief that advertising, by itself, is able to drive steady traffic into a business. This perception is supremely evident when a businessperson looks at an ad professional and says, "My only problem is traffic. If I had more traffic I'd sell more customers. Traffic is your department. Bring me customers. Now." What makes good ads fail?
The length of the "ramping up period" an ad campaign will require before you begin to see results is determined by the following factors, listed in descending order of their importance: 1. Product Purchase Cycle 2. Share of Voice 3. Impact Quotient of message 4. Media delivery vehicle...