San Diego Radio Listeners Affluent & Well-Employed
San Diegans who listen to radio one to three hours per day are more than twice as likely as the population as a whole to have annual household income of $150,000+ and own homes with a market value of over $1,000,000, according to the newest data release from The Media Audit, Jan-Feb 2012. They are 39% more likely to have an advanced college degree and 31% more likely to have a single and/or advanced degree than the average San Diegan. According to the study, 10.3% of the population are employed as professional or technical workers while 20.6% of those who listen to radio one - three hours a day fall into this category. They're also 31% more likely to be white collar workers. As far as the standard psychographic lifestyle classifications are considered, these radio listeners are over-represented among "Yuppies - Age 21-34/College Grad/Tech-Prof-Mgr Job" (index 242), "Maturing Yuppie - 25-44/College Grad/Tech-Prof/Kids" (index 263), "Affluent Full Nesters - $75K + Kids at Home" (index 180), "Affluent Baby Boomers - Age 46-64/$100,000+ income" (index 164) and "Young with Money - Age 18-34/$100,000+ income (index 230). They also have savings...they're 50% more likely to have liquid assets (cash/stocks/CD's/etc) valued at $250K+.