San Diego Radio Listeners Affluent & Well-Employed


San Diegans who listen to radio one to three hours per day are more than twice as likely as the population as a whole to have annual household income of $150,000+ and own homes with a market value of over $1,000,000, according to the newest data release from The Media Audit, Jan-Feb 2012.  They are 39% more likely to have an advanced college degree and 31% more likely to have a single and/or advanced degree than the average San Diegan. According to the study, 10.3% of the population are employed as professional or technical workers while 20.6% of those who listen to radio one - three hours a day fall into this category. They're also 31% more likely to be white collar workers. As far as the standard psychographic lifestyle classifications are considered, these radio listeners are over-represented among "Yuppies - Age 21-34/College Grad/Tech-Prof-Mgr Job" (index 242), "Maturing Yuppie - 25-44/College Grad/Tech-Prof/Kids" (index 263), "Affluent Full Nesters - $75K + Kids at Home" (index 180), "Affluent Baby Boomers - Age 46-64/$100,000+ income" (index 164) and "Young with Money - Age 18-34/$100,000+ income (index 230). They also have savings...they're 50% more likely to have liquid assets (cash/stocks/CD's/etc) valued at $250K+.
Industry News
Research
Results
Broadcast Radio Listening Increases Reach to 243 Million Listeners Per Week Digital Listening Incremental to Broadcast; Accounts For 7.6% Of All Listening
The claim that listeners are highly engaged with radio is reinforced loud and clear in a new cross-media engagement study conducted by Nielsen. Radio tied for second across an aggregate of 11 different metrics of engagement in the study, commissioned by the Newspaper Association Of America.
U.S. digital TV users are climbing faster than expected. The number of U.S. digital TV users -- those who view at least one TV show per month via the Internet -- will climb 37% in four years to 145 million in 2017, from 106 million in 2012.
BIA Kelsey sees online ad revenues for platforms associated with broadcast radio stations and groups increasing from $491 million in 2012 to around $600 million in 2013, for an annual growth rate of approximately 22%.
A new study says about a third (36%) of all worldwide recorded TV content is never watched. In the U.S. that number is higher -- 41%, per Motorola Mobility's annual media survey.
Like so many Sir Galahads on the quest for the Holy Grail, businesspeople continue to search with near-religious ardor for "the perfect ad campaign." And many, when they have found it, learn that it's not enough. One of the greatest myths in marketing is the belief that advertising, by itself, is able to drive steady traffic into a business. This perception is supremely evident when a businessperson looks at an ad professional and says, "My only problem is traffic. If I had more traffic I'd sell more customers. Traffic is your department. Bring me customers. Now." What makes good ads fail?
The length of the "ramping up period" an ad campaign will require before you begin to see results is determined by the following factors, listed in descending order of their importance: 1. Product Purchase Cycle 2. Share of Voice 3. Impact Quotient of message 4. Media delivery vehicle...