Top 10 Reasons to Advertise



1. Advertising Creates Store Traffic

Continuous store traffic is the first step toward increasing sales and expanding your base of shoppers. The more people who come into the store, the more opportunities you have to make sales.


2. Advertising Attracts New Customers
Your market changes constantly. Newcomers to your area mean new customers to reach. People earn more money, which means changes in lifestyles and buying habits. The shopper who wouldn't consider your business a few years ago may be a prime customer now.


3. Advertising Encourages Repeat Business
Shoppers don't have the store loyalty they once did. Shoppers have mobility and freedom of choice. You must advertise to keep pace with your competition.


4. Advertising Generates Continuous Business
Your doors are open. Employees are on the payroll. Even the slowest days produce sales. As long as you're in business, you've got overhead to meet and new people to reach. Advertising can generate traffic now... and in the future.


5. Advertising is an Investment in Success
Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A survey of more than 3,000 companies found that advertisers who maintained or expanded advertising over a five-year period saw their sales increase an average of 100%, and companies that cut advertising grew at less than half the rate.


6. Advertising Keeps You in the Competitive Race
There are only so many customers in the market ready to buy at any one time. You have to advertise to keep regular customers and to counterbalance the advertising of your competition. You must advertise to keep or expand your market share or you will lose to more aggressive competitors.


7. Advertising Keeps Your Business Top-of-Mind With Shoppers
Many people postpone buying decisions. They often go from store to store comparing prices, quality and service. Advertising must reach them steadily throughout the entire decision-making process. Your name must be fresh in their minds when they decide to buy.


8. Advertising Gives Your Business a Successful Image
In a competitive market, rumors and bad news travel fast. Nothing sets the record straight faster than advertising: it tells your customers and competitors that your doors are open and you're ready for business. Advertising that is vigorous and positive can bring shoppers into the marketplace regardless of the economy.


9. Advertising Maintains Morale
Positive advertising boosts morale. It gives your staff strong additional support. When advertising or promotions is suddenly cut or canceled, sales people and employees may become alarmed or demoralized.


10. Advertising Brings in Big Bucks for Your Business
Advertising works. Businesses that succeed are usually strong, steady advertisers. Look around. You'll find the most aggressive and consistent advertisers are almost invariably the most successful. Join their ranks by advertising and watch your business grow!
Industry News
Research
Results
Today we call it Data but we used to call it Statistics. Statistics are boring. That's why a clever boy in Silicon Valley gave them a new and better name. A scientist is willing to change a belief when presented with data, facts and logic.
Leveraging Nielsen’s local television and audio panels, Nielsen and CBS collaborated to demonstrate the additive power of combining media buys for major ad campaigns.
Increases occurred across all sectors including spot, digital, network and off-air revenue.
Brands averaged a sales lift of more than $6 for every $1 spent on radio ads - an ROI double that of even the best results from many recent studies of digital or TV media.
Study finds that only 40 percent of web ads are viewable, meaning that at least half of the ad was in view for more than a second. The rest were out of the view of the user visiting that page.
Like so many Sir Galahads on the quest for the Holy Grail, businesspeople continue to search with near-religious ardor for "the perfect ad campaign." And many, when they have found it, learn that it's not enough. One of the greatest myths in marketing is the belief that advertising, by itself, is able to drive steady traffic into a business. This perception is supremely evident when a businessperson looks at an ad professional and says, "My only problem is traffic. If I had more traffic I'd sell more customers. Traffic is your department. Bring me customers. Now." What makes good ads fail?
The length of the "ramping up period" an ad campaign will require before you begin to see results is determined by the following factors, listed in descending order of their importance: 1. Product Purchase Cycle 2. Share of Voice 3. Impact Quotient of message 4. Media delivery vehicle...