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MVS Radio Stations La Mejor 99.3 and Diego 91.7 Host the 1st Spanish Speaking Radio-Thon
Pancho Mercado and Kelly Granados greeted the generous listeners
Denise “La Abusadora” from La Mejor 99.3 started the three-day live marathon
The Radio-Thon raised over $11,000. From left: Gabriel Castro, Promotions Director, MVS; Mindy Collins, Director of Corporate Development, Rady Children's Hospital
MVS's Pancho Mercado and Ale “La Peke” visited with patients and their families.
Helping to make a difference
Denise La Abusadora from La Mejor 99.3 started the three-day live marathon at 6am on Thursday morning, followed by Ale La Peke from 10am to 3pm and Pancho Mercado and Kelly Granados from El Wateke from 3pm to 7pm. They invited the people listening near and far to support with their donations while interviewing Rady Childrens patients, parents, family members and staff of the hospital, sharing touching stories. Diego 91.7 programming and promotions staff participated actively,visiting different locations from San Marcos, San Diego, Chula Vista and Spring Valley.
TheRadio-Thon successfully raised $11,500 to Rady Childrens Hospital.
Industry News
Research
Results
Broadcast Radio Listening Increases Reach to 243 Million Listeners Per Week Digital Listening Incremental to Broadcast; Accounts For 7.6% Of All Listening
The claim that listeners are highly engaged with radio is reinforced loud and clear in a new cross-media engagement study conducted by Nielsen. Radio tied for second across an aggregate of 11 different metrics of engagement in the study, commissioned by the Newspaper Association Of America.
U.S. digital TV users are climbing faster than expected.
The number of U.S. digital TV users -- those who view at least one TV show per month via the Internet -- will climb 37% in four years to 145 million in 2017, from 106 million in 2012.
BIA Kelsey sees online ad revenues for platforms associated with broadcast radio stations and groups increasing from $491 million in 2012 to around $600 million in 2013, for an annual growth rate of approximately 22%.
A new study says about a third (36%) of all worldwide recorded TV content is never watched. In the U.S. that number is higher -- 41%, per Motorola Mobility's annual media survey.
Like so many Sir Galahads on the quest for the Holy Grail, businesspeople continue to search with near-religious ardor for "the perfect ad campaign." And many, when they have found it, learn that it's not enough.
One of the greatest myths in marketing is the belief that advertising, by itself, is able to drive steady traffic into a business. This perception is supremely evident when a businessperson looks at an ad professional and says, "My only problem is traffic. If I had more traffic I'd sell more customers. Traffic is your department. Bring me customers. Now."
What makes good ads fail?
The length of the "ramping up period" an ad campaign will require before you begin to see results is determined by the following factors, listed in descending order of their importance:
1. Product Purchase Cycle
2. Share of Voice
3. Impact Quotient of message
4. Media delivery vehicle...
