contact/about us

PO Box 910285
San Diego, CA 92191

Sharon Massey

Executive Director
Nikki Vilven
Marketing Coordinator
Cris Tolley (Eide)
Project Coordinator

Mission Statement

The San Diego Radio Broadcasters Association exists to promote the use of radio as a primary medium, and serve as a resource for current information regarding Radio in today’s dynamically changing media environment.

2014 SDRBA Executive Board
Past-President: Bob Bolinger, CBS Radio
President: Rick Jackson, Lincoln Financial Media
Vice-President: Robert Hughes, Compass Radio Group / Radio San Diego
Secretary: Melissa Forrest, Clear Channel Communications
Treasurer: Peter Moore, Univision Radio


Bob Bolinger, CBS Radio SDRBA Past President

Bob Bolinger, CBS Radio
SDRBA Past President

 Bob Bolinger is Senior Vice President & Market Manager for CBS Radio.







Rick Jackson SDRBA President

Rick Jackson
SDRBA President

Rick Jackson is Senior Vice President/General Manager at Lincoln Financial Media of California, KSON, KIFM, KBZT.






Robert Hughes, Compass Media

Peter Moore SDRBA Treasurer

Peter Moore
SDRBA Treasurer

Peter M. Moore is Senior Vice-President and Regional Manager, overseeing the West Region for Univision Radio. In addition, Peter is responsible for day-to-day operations at Univision Radio San Diego’s leading Spanish-language stations, Recuerdo 102.9 KLQV-FM and La Nueva 106.5 KLNV-FM.

Peter began his radio career at KCBQ-AM. Since that time, he has held various positions in the broadcast business, including On-Air Announcer, Account Executive, Sales Manager, General Manager and Regional Manager for a number of radio stations.
Peter has been a part of San Diego’s burgeoning Spanish-language Radio community since 1985 (except for a four-year return to English-language radio in 1994). He was General Manager for XLTN-FM Radio Latina, XHKY-FM Fiesta Mexicana and XHTZ-FM Jammin’ Z-90. In 1998, Peter shepherded the first U.S. licensed Spanish-language radio stations in San Diego when he joined Tichenor Media/Heftel Broadcasting Corporation (later known as Hispanic Broadcasting Corporation). Those stations, top-rated KLNV-FM and KLQV-FM, debuted in August of that year. They focused their efforts on programming and reaching out specifically to a Hispanic-American audience in San Diego.
Univision Radio in San Diego is recognized as the leader in Spanish-language radio broadcasting and event execution. In addition to both stations winning many awards for high-quality broadcasting and community service, KLNV-FM holds the distinction of being the only Spanish-language radio station to ever hold the top spot in the San Diego Arbitron ratings, above all stations in the market.
Peter served as the President of the San Diego Radio Broadcasters Association for many years, was a founding board member of SAFE (San Diego Advertising Fund for Emergencies), and a long-time board member of the South Bay YMCA.
Peter lives in Scripps Ranch with his wife, Lorrie, and their three children.


Melissa Forrest, Clear Channel Media SDRBA Secretary

Melissa Forrest, Clear Channel Media
SDRBA Secretary

Melissa Forrest,