Competitive Media/Radio +


Interesting Facts

Before there was any other medium, there was the newspaper - it's been around in one shape or form for nearly two and a half centuries. That credibility made it difficult for many advertisers to walk away from local print for many years, despite high prices and lackluster service. Furthermore, advertisers also feel compelled to use newspaper ads when one of their competitors does so.  But the truth is, newspapers don't usually fall into the hands of a younger, spending crowd.  According to the 2011 State of the News Media, adults over the age of 65 are the most likely to be newspaper readers.  And circulation for the nation's major daily papers continues to trend downward, based on Audit Bureau of Circulation figures.  And the Internet has provided stiff competition for advertising categories such as "help wanted" that once belonged almost exclusively to the local paper.

Industry News
Today we call it Data but we used to call it Statistics. Statistics are boring. That's why a clever boy in Silicon Valley gave them a new and better name. A scientist is willing to change a belief when presented with data, facts and logic.
Leveraging Nielsen’s local television and audio panels, Nielsen and CBS collaborated to demonstrate the additive power of combining media buys for major ad campaigns.
Increases occurred across all sectors including spot, digital, network and off-air revenue.
Brands averaged a sales lift of more than $6 for every $1 spent on radio ads - an ROI double that of even the best results from many recent studies of digital or TV media.
Study finds that only 40 percent of web ads are viewable, meaning that at least half of the ad was in view for more than a second. The rest were out of the view of the user visiting that page.
Like so many Sir Galahads on the quest for the Holy Grail, businesspeople continue to search with near-religious ardor for "the perfect ad campaign." And many, when they have found it, learn that it's not enough. One of the greatest myths in marketing is the belief that advertising, by itself, is able to drive steady traffic into a business. This perception is supremely evident when a businessperson looks at an ad professional and says, "My only problem is traffic. If I had more traffic I'd sell more customers. Traffic is your department. Bring me customers. Now." What makes good ads fail?
The length of the "ramping up period" an ad campaign will require before you begin to see results is determined by the following factors, listed in descending order of their importance: 1. Product Purchase Cycle 2. Share of Voice 3. Impact Quotient of message 4. Media delivery vehicle...