Contact / About Us
PO Box 910285
San Diego, CA 92191

Sharon Massey
Executive Director

Nikki Vilven
Marketing Coordinator

Cris Tolley
Project Coordinator

Mission Statement

The San Diego Radio Broadcasters Association exists to promote the use of radio as a primary medium, and serve as a resource for current information regarding Radio in today's dynamically changing media environment.

2013 SDRBA Executive Board

Past-President: Bob Bolinger, CBS Radio 
President: Rick Jackson, Lincoln Financial Media
Vice-President: Robert Hughes, Compass Radio Group / Radio San Diego
Secretary: Melissa Forrest, Clear Channel Communications
Treasurer: Peter Moore, Univision Radio 

Past President: Bob Bolinger


Bob Bolinger is Senior Vice President/Market Manager of CBS Radio's San Diego stations KyXy and Energy 103.7

President: Rick Jackson


Rick Jackson is Senior Vice President/General Manager for Lincoln Financial Media of California's three San Diego stations,KSON, KIFM, KBZT. Jackson relocated to San Diego in 2009,from Charlotte, North Carolina where he served as President of the North Carolina Association of Broadcasters (NCAB).

He currently hosts a nationally syndicated, 3-hour weekend show heard on more than 150 stations, "Rick Jackson's Country Hall of Fame."

Vice-President: Robert Hughes, Compass Radio Group / Radio San Diego

Secretary: Melissa Forrest, Clear Channel Communications


Melissa Forrest is President and Market Manager for Clear Channel Media and Entertainment San Diego.

Treasurer: Peter Moore

Peter M. Moore is Senior Vice-President and Regional Manager, overseeing the West Region for Univision Radio. In addition, Peter is responsible for day-to-day operations at Univision Radio San Diego's leading Spanish-language stations, Recuerdo 102.9 KLQV-FM and La Nueva 106.5 KLNV-FM.


Peter began his radio career at KCBQ-AM. Since that time, he has held various positions in the broadcast business, including On-Air Announcer, Account Executive, Sales Manager, General Manager and Regional Manager for a number of radio stations. Peter has been a part of San Diego's burgeoning Spanish-language Radio community since 1985 (except for a four-year return to English-language radio in 1994).

Peter served as the President of the San Diego Radio Broadcasters Association for many years, was a founding board member of SAFE (San Diego Advertising Fund for Emergencies), and a long-time board member of the South Bay YMCA.
Peter lives in Scripps Ranch with his wife, Lorrie, and their three children.


Industry News
Today we call it Data but we used to call it Statistics. Statistics are boring. That's why a clever boy in Silicon Valley gave them a new and better name. A scientist is willing to change a belief when presented with data, facts and logic.
Leveraging Nielsen’s local television and audio panels, Nielsen and CBS collaborated to demonstrate the additive power of combining media buys for major ad campaigns.
Increases occurred across all sectors including spot, digital, network and off-air revenue.
Brands averaged a sales lift of more than $6 for every $1 spent on radio ads - an ROI double that of even the best results from many recent studies of digital or TV media.
Study finds that only 40 percent of web ads are viewable, meaning that at least half of the ad was in view for more than a second. The rest were out of the view of the user visiting that page.
Like so many Sir Galahads on the quest for the Holy Grail, businesspeople continue to search with near-religious ardor for "the perfect ad campaign." And many, when they have found it, learn that it's not enough. One of the greatest myths in marketing is the belief that advertising, by itself, is able to drive steady traffic into a business. This perception is supremely evident when a businessperson looks at an ad professional and says, "My only problem is traffic. If I had more traffic I'd sell more customers. Traffic is your department. Bring me customers. Now." What makes good ads fail?
The length of the "ramping up period" an ad campaign will require before you begin to see results is determined by the following factors, listed in descending order of their importance: 1. Product Purchase Cycle 2. Share of Voice 3. Impact Quotient of message 4. Media delivery vehicle...