A fabulous climate, outdoor recreation and a healthy business environment… what do these factors have to do with Radio? They’re the perfect combination to keep San Diego residents and tourists out and about, active and thriving all year long, and relying on Radio as their number one source for entertainment and information.
Climate and Lifestyle
San Diego enjoys a year-round temperate climate attracting thousands of new residents and tourists annually. Holiday Magazine describes San Diego as “the only area in the United States with perfect weather,” with an average temperature of 70-degrees, and resulting in a very outdoor-oriented, on-the-go population. Radio is the only medium that is as mobile as its listening audience.
Although it’s the physical beauty that initially attracts most people here, San Diego’s economy is all-important in providing jobs and enabling people to make San Diego their home. Forbes Magazine calls San Diego “a Cinderella story of the U.S. economy,” referring to research by the Milken Instutitue, revealing that San Diego has one of the broadest arrays of technology clusters in the country. (Significant studies underway at San Diego’s world-class universities and institutes, and a steady supply of graduating scientists and engineers, have helped fuel the region’s reputation for aggressive, diverse, and innovative research in a variety of fields. )
San Diego is also home to world-renowned destinations and popular sites that are favorites among the locals. They include:
. Balboa Park
. Gaslamp District (downtown)
. Little Italy
. Mission Bay
. Old Town
. Palomar Observatory
. Point Loma Lighthouse
. Safari Park
. San Diego Missions
. San Diego Zoo
. Sea World
Additionally, the area enjoys myriad cultural events and sports activities throughout the year:
Escondido Cultural Arts Center
La Jolla Playhouse
Old Globe Theatre
San Diego Repertory Theatre
San Diego Symphony
Sports enthusiasts will enjoy San Diego Charger football games at Qualcomm Stadium, or the San Diego Padres, who now host baseball games in the city’s downtown ballpark, Petco Park. The new ballpark joins enticing restaurants, nightclubs, theatres, shops and new condominiums in a revitalized and constantly growing downtown.
Head south and you will find the ARCO Olympic Training Center in the city of Chula Vista, one of only three such facilities in the country. Not only do the nation’s best athletes take advantage of the county’s temperate climate, adults and children can engage in recreational and competitive sports every month of the year.
Torrey Pines is the host golf course for the annual Farmers Insurance Open and one of 90 courses in San Diego County open all year long.
Advertisers who seek intelligent clients will be pleased with their San Diego audience. The area is home to:
. University of California at San Diego in La Jolla
. San Diego State University
. Cal State San Marcos
These public institutions offer some of the finest educational opportunities in the country.
Small. private colleges and universities include:
. Cal Western School of Law
. Point Loma Nazarene
. Thomas Jefferson School of Law
. University of San Diego
. University of San Diego School of Law
The area is also home to five community college districts.
According to Newsweek magazine, 14 of the top 500 public schools in the country are located in San Diego. More than 75 public charter schools operate in the county; the best known is High Tech High which has received $17 million from Bill Gates since 2000.
One of San Diego’s finest assets is its culturally diverse population. An influx of people from nearly every corner of the globe makes this a most interesting and cosmopolitan region. With historical roots in Mexico, the county enjoys a decidedly Hispanic influence. Consider:
Tremendous increases in private vehicle use and vehicle availability have occurred around the country and San Diego is no exception. The 2009 American Community Survey revealed that 35.2% of San Diego households have 3+ cars, with 41.5% having 2 per household.
Approximately 86% of all San Diegans commute to work in a car and it’s taking them longer to get there. While San Diego has spent millions of dollars improving and expanding its mass transportation systems, including the San Diego Trolley and the high speed rail “Coaster”, there are still many more miles that San Diegans must navigate each day in their cars.
According to a study published by the Texas Transportation Institute, San Diegans have had the sixth largest increase in hours of traffic delay among all cities in the country over the last twenty years.
Growth in non-work travel has changed the landscape of peak traffic periods, a trend that is expected to continue. A burgeoning population relying on cars for work, entertainment and daily errands, combined with diminishing highway funds, translates to congested freeways during morning and evening commutes, and heavy traffic all day long on most major arteries.
And while “waiting in traffic” can be considered a frustration for motorists, it makes Radio advertising the most reliable way to reach San Diegans. That’s where advertisers can find “captive” consumers who tune in for music, news, sports, and a connection with their favorite on-air personalities.
Living the Good Life
San Diego’s climate invites residents and visitors alike to jump on their bicycles, grab their surf boards, strap on their roller blades and “drive with the top down” twelve months a year. It makes for an active, healthy and mobile population, and it creates the perfect environment for Radio…a natural companion for San Diegans on the go.
Sources: San Diego Regional EDC, Connect, 2009 American Community Survey, SANDAG